Our Blogs

What’s the first thing you think of when the term “branding” comes up?

You probably imagine marketing factors, like the company logo, brand messaging, and other ways that a company shows off its personality to its consumers. But most businesses don’t realize how important business branding is when it comes to internal affairs like recruiting new employees.

In this article, we’ll tell you all about how business branding can help you add top-tier talent to your business.

Keep reading to learn more.

What Is Employer Business Branding?

Employer branding is simply business branding — but targeted towards its employees and recruits. It refers to the company’s reputation and the value it brings to the people associated with it.

Having positive branding has several benefits, like attracting top-tier employees and retaining them.

Most businesses focus on branding toward the consumers, but branding toward its workers is just as important. It reflects the identity of your company and stands out to qualified candidates that are looking for a new place to call home.

If a business doesn’t focus on its employer branding, it can’t bring in the best workers. Half of all job seekers say they would not work for a business with a bad reputation — even if they offered a significantly bigger salary.

Benefits of a Positive Branding for Recruiting

There are several reasons why business branding is a strategy worth investing in for any business. Let’s take a look at a few.

It Increases the Job Pool of Qualified Candidates

As mentioned before, having a good reputation means you get to choose from the best of the best when you’re hiring for a position.

If your business is known for having a positive reputation and a unique work culture, the top talent will come to you rather than you having to chase them down. This will save you time and resources as people will be lining up to work for your business.

It Saves Your Business Money

Having a positive brand image can also save your company money.

You won’t have to spend as much promoting job vacancies on different career websites. If you want to attract the best talent, these platforms can become expensive.

When your business is “famous” amongst its employees, all you need to do is post a simple job post on your company website or share vacant positions on social media platforms.

Having a good reputation means you’ll probably end up spending less on employee salaries as well. If your business doesn’t have a good reputation for its employees, you’ll probably end up spending more to encourage people to work for you.

Improves Your Social Media Presence

In today’s day and age, nearly a quarter of all job seekers use social media platforms to find and research new job positions, and the number is continually increasing.

One of the most important factors when it comes to your business’s image is word of mouth. People trust their friends, family, and colleagues more than the random information that they see online.

If people are talking negatively about your business online, your candidates will find out. Conversely, if you have a good image, it will be easy for the best candidates to find this as well.

Business Branding Tips

Now that you know how beneficial it is, it’s time to start creating a business brand that people will remember. Here are a few strategies you can implement into your business.

Create Content For Candidate Personas

Most businesses know that they should create content for buyer personas, but it’s important to create content for candidate personas as well. This includes:

  • Blog posts about work culture, company events, benefits of working there, and the hiring process
  • Social media posts on the internal work culture and employee highlights
  • Video testimonials from employees that enjoy working for your business

Mixing these into your content strategy will be very beneficial for your job seekers and will be easy to find for them.

Be Proactive on Career Platforms

Some company platforms like Glassdoor can make or break a company’s hiring process. People can be very candid about their experience with your business and can raise red flags about working for you.

Spend time dealing with negative comments that show up here. This doesn’t mean being defensive or trying to avoid bad situations, but showing that your company is working to improve. This shows that your company cares and is trying to grow.

Although you can’t control what an angry ex-employee might say, you can shape the narrative and try to grow from the experience.

Be Active on Social Media

As mentioned earlier, social media is a huge part of the job-finding process. It helps recruiters and HR find quality candidates for certain positions. Platforms like LinkedIn are becoming the central hub for professional hiring.

However, people also share about their current companies through social platforms. People recommend things to their friends, families, and coworkers.

Leverage your trusted employees to be advocates of your brand. If you’re doing great things for the community, have your employees share what’s going on.

It not only gives your employees great content to share with their friends and family, but it also helps build your business’s reputation in the process.

Start Building With the Best Business Branding Partner

Business branding is an important tool that affects many different facets of your business. A company is only as good as the employees that it has, so you must be able to showcase the great things about your business to them.

If you want professional business branding advice, look no further. Emery HR makes everything about human resources easy for your business. We provide HR consulting, fractional HR services, and more.

Get your complimentary HR assessment today!